# Search Shift Report

> Reporting on the move from ten blue links to AI answers and social search.

Search Shift Report tracks how people find things now. Google’s AI Overviews, ChatGPT search, Perplexity, TikTok and Reddit as search engines: we report the changes and measure what we can.

Each report states its method and date. Where we quote a share or a count, we say where it came from.

Published by Good Standing Media (https://goodstandingmedia.com). An article about a company the publisher has a stake in says so on the page.

Byline on every article: Search Shift Report staff. Corrections: hello@searchshiftreport.com.

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## Articles

- [Report No. 1: what we measure and how](https://searchshiftreport.com//articles/report-no-1-what-we-measure-and-how): Oct 26, 2026. Search Shift Report tracks how people find things now. This first report sets out the method.