Reports1 min
Report No. 1: what we measure and how
Search Shift Report tracks how people find things now. This first report sets out the method.
Search Shift Report: Reporting on the move from ten blue links to AI answers and social search.
Latest report
About Search Shift Report
What Search Shift Report covers
Search Shift Report is a publication that measures how people search now, as more of them get answers from AI engines and social platforms instead of a list of links.
AI search
Search engines that answer with AI, how they choose their sources and how people use them.
Google
Changes to Google Search, including AI Overviews, AI Mode and ranking updates.
Social search
People searching TikTok, Reddit, YouTube and Instagram in place of a search engine, and what they find.
Measurement
How search behaviour is measured, what the common numbers mean and where they fall short.
Reports
Our own measurements, each with its method, its sample and its date.
Who it’s for
SEO specialists, content teams and marketing leaders who need to plan for where search is going, with numbers they can check.
How we work
Each report states its method, its sample and the date the data was taken. When we quote someone else’s share or count, we name the source. Every fact is checked against a source we can name, and mistakes are corrected in the article with a note. Our standards
- Publisher
- Good Standing Media
- Launched
- Published
- 1 article as of
- Latest
- Byline
- Search Shift Report staff
- Corrections
- hello@searchshiftreport.com
Questions readers ask
- What is AI search?
- Search where the engine writes an answer with AI instead of only listing links. Google’s AI Overviews, ChatGPT search and Perplexity are examples.
- What is social search?
- Using a social platform such as TikTok, Reddit or YouTube to look things up, in place of a traditional search engine.